Why don''''t you build some consumer grade products with Hi-Fi elements?  One of my friend asked me last year. He was right, we do have the ability to build consumer grade products, such as headphones, sound card, players, as cheap as those sold in walmart, and sound a lot better. So we registered HIFIMAN EXPRESS trademark, and designed several new products under this brand. HM-101 portable USB DAC is the first one. Several new products will be coming soon. We will keep use HIFIMAN trademark for Hi-Fi market in the future.